After seeing that today's consumers were no longer excited by the humble bar of soap, a team of beauty enthusiasts came together at FOAMIE to re-invent the once-loved family favourite. By removing the 'soap' and creating a solid cleansing bar - a 'syndet' - the team were able to create a base for all of our products that was perfectly pH-Balanced for your skin and hair. FOAMIE launched in Germany in 2018, and quickly found love from our customers thanks to our striking designs, tongue-in-cheek communication and innovative product design.
We are now on a mission to "Think Outside the Bottle" and re-invent the way you think about your bathroom routine, with planet-friendly solutions that function as you would expect, smell incredible, and leave a lasting effect on your skin and hair.
Frequently Asked Questions
No soap? So what is the product made from?
FOAMIE is made from a Syndet that is pH-Balanced to your hair and skin.
What is a Syndet?
Syndet stands for Synthetic Detergent. It consists of raw materials from non-animal origins. The Syndet's pH value is similar to that of your skin, which is why Syndets leave your skin feeling good and cleanse it more gently than conventional soaps without drying out hair and skin.
Why is FOAMIE's Syndet special?
Our syndet is cold pressed (at a maximum of 40˚C). This helps to preserve the high-quality ingredients that we include in all of our bars - and ensures the fragrance lasts a very long time! Each bar is carefully formulated by scientists for your specific hair or skin concerns.
Why is soap bad?
A soap is typically alkaline with a pH value of > 9. This does not correspond to the natural pH of the skin, which has a value of 5.5. For the production of soap, it must first be boiled and cannot be gently prepared like a syndet to preserve the high-quality ingredients. In addition, alkaline soaps are usually made from raw materials of animal origin.